Hemp? Cool!
By
Barb Wilson
The
word hemp for many people, conjures up visions of skinny cigarettes
and altered states. But that word association is being shattered
by entrepreneurs whose customers are reaping the benefits of legal,
non-psychotropic Cannabis, or industrial hemp as it is known. Our
story begins nine years ago in the high country between Killaloe
and Wilno, where an earth- friendly product idea germinated in the
brain of Christina Anderman.
Reading a magazine article that outlined the elegant nature of hemp
and offered a hemp cookbook, Christina claims she was “totally
flabbergasted. I had no clue that hemp existed and that it had so
much potential to help the environment and people too.” She
and her husband, Robbie Anderman, founding member of the longstanding
alternative community, Morninglory, were immediately excited about
bringing the good news to people by feeding them first cookies,
then the more ambitious Cool Hemp frozen dessert. Cool Hemp, a non-
dairy ice cream made from dehulled hemp seed was a natural for Christina,
a dynamic visionary, born nurturer and ecological walk-your-talk
believer.
Christina is almost evangelical about hemp and its benefits, enthusiastically
explaining its virtues as a substitute for wood in paper production,
as a textile fibre that, unlike cotton, requires no herbicides or
pesticides, as a clean fuel oil and as a viable crop for struggling
farmers. But most of all she is interested in the nutritional value
of the seed that is fast becoming the next best nutritional food.
What was it about hemp seed that inspired the Andermans to devote
the next decade to hemp? The nutritive value of hemp seed oil is
well documented. What makes it so healthy is that it delivers the
best essential fatty acids (Omega 3 and 6) in the right ratio for
human needs: 1 to 3. Essential fatty acids are essential for cardiovascular,
immune and hormonal health and brain alertness. It is a complete,
easily digested protein with powerful anti-oxidant properties. A
study at the University of Kuopio, Finland, found that hemp oil
causes a dramatic increase in Blood Level GLA (GammaLinoleic Acid).
In addition hempseed can deliver more of this desirable protein
than any other crop per acre.
Clearly this was a whole-earth solution that the ethical-minded
Andermans could embrace whole-heartedly. The challenge became how
to introduce hemp food to many people who still confuse this legal
hemp with THC-laden marijuana hemp. At first the only seed Christina
could lay her hands on for her project was sterilized birdseed from
China because every type of Cannabis had been declared illegal to
grow in Canada since 1937, victims of the prevailing drug scare.
Even though the industrial hemp that had sustained farmers for generations
contained virtually none of the mind-altering THC associated with
marijuana, this baby was thrown out with the bathwater. The total
environmental and health cost of that impulsive piece of legislation
can only be guessed, but for the farmers who had made a living from
this valuable crop it was devastating. It wasn’t until 1998
that the Canadian government reinstated hemp as a legal crop. However,
there were limitations: the would-be hemp farmer had to deal with
copious red tape in order to apply for registration as a legitimate
hemp farmer and had to grow at least ten acres and be inspected
regularly.
But in 1996, Christina had to make do with her imported Chinese
hemp seeds until the superior, fresh, unsterilized local hemp became
available. She spent a year in her lab kitchen at Morninglory experimenting
like an alchemist and turned this infamous natural product into
food that would prove to be nutritional gold. A year later the Andermans
marketed their hempseed cookies to the first of many stores, the
Arbour Environmental Store on Bank Street in Ottawa. Because of
the popularity of “Christina’s Hemp Treats”, the
Andermans recently turned over production of the energy cookies
to Little Stream Bakery in Perth leaving Christina free to go back
to her beloved kitchen and focus on her next dream - ice cream from
hemp seeds.
Christina had always loved ice cream so it was natural for her to
recognize that the creamy texture of pulverized hempseed might be
perfect for a nutritious non-dairy alternative. Christina is a person
who dreams big and, with Robbie’s help, makes these dreams
come true with hard work and confidence that obstacles can be overcome.
And the hurdles certainly presented themselves in abundance. They
laugh and tell of the time when a worker had let the hempseed cream
cook too long on the stove and it exploded all over the kitchen.
Everyone loved the fluffiness of what was left in the pot, even
though the batch was spoiled for commercial use. One in particular,
the logistics of getting the frozen products to market without a
meltdown, tested Robbie’s driving skills.
Christina continues to experiment to improve the already tasty product
that she started in an old hand-cranked ice cream maker. But making
a tasty frozen dessert in your kitchen is a long way from marketing
and distributing quantities large enough to make a living. True
to character, Christina took off her apron and she and Robbie got
down to business! For a viable operation they needed help, and many
encouraging offers of help came in from every quarter, justifying
their faith in a providential universe. “We are pioneers in
a lot of ways,” Christina says smiling. “Learning to
do things that have never been done before has attracted so much
good will. People gave us machinery, skills, storage - lots of help!”
Financial backing came from the newly emerging hemp farmers eager
to create markets for their own premium organic grain and from environmentally
minded investors from every walk of life. They also received a grant
from the Canadian Agricultural Adaptation Council who recognized
the importance of such products for the success of hemp farming.
Soon the demand for their product, available at health food stores
and food shows, outgrew their ability to produce it themselves so
they turned to Tracey’s Old Fashioned Ice Cream, a factory
in Renfrew that was philosophically aligned with the Andermans’
business plan. They use old-fashioned methods to produce 1000 gallons
at a time of this certified organic, non-dairy, kosher, fair trade
dessert. All these certifications are expensive and time consuming,
but the Andermans are uncompromising about sticking to their values.
They have faith that the consuming public will pay a little more
for an ethical product such as Cool Hemp. Moreover, they assert
that The Cool Hemp Company is a path to fulfilling the values of
cooperation, health, and respect for the Earth. Their belief in
the benefits of hemp inspired Robbie to produce a CD called The
Hemp SeeDee, an anthology of musical accolades written and
performed by professional musicians, spliced with an oral history
of hemp farming in the 1930s.
It is hard not to cheer on people who can make cooperation
in business work and, as niche players, successfully hold their
own among the competitive giants of the food industry. They are
well aware that much is at stake and, as trail blazers, they are
encouraged by fans on the sidelines asking, “Can we help?”
They believe in their mission and maintain that the world needs
people to be doing this.
This past September at the Canadian Health Food Association
trade show, the maple and chocolate flavours of Cool Hemp were awarded
the Alive magazine ‘award of excellence’ in the ‘certified
organic whole food’ category. Check out their “ cool”
website for information and links about hemp, the nutritional breakdown
of Cool Hemp and a list of places where you can buy it.
www.coolhemp.com
Note: The writer really likes the nutty flavour
of Cool Hemp, especially after the ritual of furiously stirring
it for maximum creaminess.
| Home | About
Hemp | Products | Nutrition
| Stores | Links
| Français |
|