Volume 3, Issue 17, Summer
2001 ISSN 1498-8135
Fibre &
Food: Cool Hempis Not Ice Cream
By
Dr. Alexander Sumach
Hippie Hemp Ice Cream first
appeared 10 years ago when hempster food gypsies whipped up small
batches of their rebel seed dessert and offered them for sale at
hemp awareness events. Dozens of one-shot kitchen manufacturers
produced a few memorable buckets of hemp ice cream that varied in
quality from excellent to somewhat less so. At two bucks a scoop,
this frozen hemp whatever was often the first full mouth encounter
with hemp food for the curious.
This grass roots iced hemp prototype
suggested better things to come. Most used steam sterilized cagebird
grade Chinese hempseed, usually stale and pricey, but none the less,
real hemp. Calling it "organic all natural" was stretching things,
but this was what cool people in hot weather wanted. These were
the days of hemp casual to the max and the industry/ movement flaunted
every directive from the Narcs to the Sanitary Inspectors.
Nobody wore a hairnet or weighed
ingredients, some just hammer mashed whole hempseed and mixed it
in a bucket of dollar store ice cream with a stick- a texture reminiscent
of frozen kitty litter but it was hemp.
Cool Hemp In
a Freezer, Far Far Away
From
their organic farm/solar electric family compound deep in the bush
near Killaloe Ontario, Christina and Robbie Anderman manufacture
hemp candies and cookies under their label "Christina's Hempseed
Treats," marketing them locally with great success. The move to
frozen hemp desserts began nearly 10 years ago with a hand cranked
home ice cream maker. Many litres later, the Andermans hit upon
the ideal nondairy recipe that used as much hemp as possible --
this generous formula gives the right flavour, with the right texture.
The pair knew they had a premium product but sweated about setting
the right price.
"An ice cream business is expensive to start up" Christina
admits, "We finally broke even after three years. We are still making
hemp cookies." Before the Andermans started up Cool Hemp, they sought
the ear of California hemp maestro Richard Rose (acting as Director
of the Hemp Food Association) who shared his vast hemp food knowledge
with his Canadian Shield competitors. Mr. Rose offered valuable
suggestions so their Cool Hemp dreams would not melt away in the
heat of hardball hemp marketing ahead. (R: Nice Ice.picture
courtesy of Motherhemp)
"(Rose) recommended an improvement to our recipe,
and a supplier for an ingredient, and an ideal hempmilk grinding
machine, all of which were very helpful to our success, especially
the hempmilk machine," says Christina.
When the Andermans were ready to go big time, their
business plan attracted more than 25 eager investors -- some large,
some small and most important -- regional hemp farmers with premium
organic grain in lieu of cash to fuel the Cool Hemp dessert works.
A guaranteed supply of hemp pretty well assures Cool Hemp a seat
on the bus to hemp snack excellence.
With solid support from their investor pool, Cool
Hemp was eligible for a matching funds grant from the Federal Ontario
- Agricultural Adaptation Council (AAC). The Andermans used the
money wisely for snappy packaging design and product promotion.
I Scream for
Ice Cream
In 1999, Cool Hemp sold 100 pints a month, in three flavours --
vanilla, chocolate and maple . They distributed their wares themselves
to green leaning food shops and became famous for the thousands
of free sample give-a-ways at health food shows and hemp events
along the Ottawa-Toronto corridor. As things stepped up, Cool Hemp
was on the road every weekend, meanwhile troubleshooting rising
production and still managing to keep a prize-winning organic vegetable
garden back at the Farm. By 2000, Cool Hemp was moving 200 pints
a month. The snacking public had decided they loved iced hemp and
wanted more.
In May 2001, Cool Hemp contracted production to the
Centreside Dairy, (makers of Tracey's Old Fashioned Ice Cream) in
Renfrew, Ontario to manufacture 13, 000 litres of their frosty fantasy
treats. Adapting production to an organic kosher non dairy product
line was worked out during exhaustive batch testing at the University
of Guelph Food Technology Centre.
This Little Piggy
Went To Market
When Cool Hemp grew to servicing 50 stores, they shopped for a distributor
they could grow with. Signing on with The Ontario Natural Food Co-op
that distributes across Ontario and into Quebec, the Andermans are
now shipping 1, 400 litres a month. They are planning to vend in
western Canada by the fall and try to crack the US border by spring.
This Little Piggy
Stayed Home
Like other smart Canadian hemp entrepreneurs, Cool Hemp has made
good use of waiting room energy, patiently working through the demands
of moving into another country's market. New labels, another system
of measurement, and keeping an eye on the future regulation of hemp
products.
This Little Piggy
Ate Roast Beef
They are compassionate commercial, choosing to deal with "Fair Trade"
suppliers and clients when possible. The Anderman family is determined
to remain masters of their own destiny, and they are in an enviable
position to refuse any shortcuts that will compromise quality or
nutrition. Hence, Cool Hemp uses only 100% certified organic hemp
in every lick. Their product line meets
all Canada-wide OCPP
(Organic Crop Producers and Processors ) organic food standards.
Cool Hemp is also completely Kosher and is certified DE443 by the
Council of Rabbis. (Now that Jehovah and the Health Minister are
satisfied with the integrity of hemp food can the DEA be that far
behind?)
And This Little
Piggy Got None
As these fireproof details are worked out, we, the dessert deservers
of the world are pleased to note that Cool Hemp uses 15 % hemp in
their products -- that's a lot of hemp in every tub. Elsewhere,
European " Hemp Ice Cream" uses less than half this amount. More
hemp inflection than hemp confection. Motherhemp UK has been importing
Canadian Finola to supplement the 100 ht of FIN seed they contracted
out in England.
Dessert Storm
Motherhemp- Sussex UK - 6% hemp - 500 ml @ L 3.65
Cool Hemp - Killaloe Ontario - 15% hemp - 500 ml @ $6.99
The mighty Hagaan Das all dairy 0% hemp 500 ml @ $5.00
Cheap Ice Cream- air and cellulose 0% hemp is $3.00 per litre
Frozen Hotdogs - nondairy 100%? 0% hemp 450 gr. @ $4.00
Iced hemp is a bargain, if you stop shop and compare,
and it comes with a nutritious protein punch: Beat that! Doodle
twist cone.
Motherhemp UK is sizing up the US market for iced
hemp and like Cool Hemp, hopes to break in soon. Motherhemp wants
to get closer to hemp resources and camp at the doorstep of the
vast snack market to the south -- she is seeking a Canadian manufacturing
partner to produce their popular line in North America.
This Little Piggy
Cried All the Way Home
Hemp is not the only new/old nondairy frozen treat out there --
the Japanese government is resuming the whale hunt -- banned in
the 80's. Its back under a new name but with kinder harpoons. Commercial
whaling is forbidden by world law but knocking off a few Mobys for
scientific research is completely legal. This is like modern hemp
in reverse as the whale goodies are considered a byproduct of science.
A whale cookbook featuring the nondairy/ all orca novel food --
fried whale testicle -- is being promoted by the Japanese Government.
And so is nondairy Whale fat ice cream
Postscripts:
Cool Hemp continues to experiment and is toying with a fourth
flavour - deluxe hemp essence hemp dessert using Saskatchewan grown
and processed essential oil provided by Gen X Research, an early
supporter of Cool Hemp.
Hemp I Scream, another hemp ice snack, this one sandwiched between
two hemp cookies, is manufactured by Boulder-based Original Sources,
headed up by biomass fuel advocate and counterculture icon Aqua
Das, is available is some regional US markets. One ounce of I Scream
contains one gram of protein, a smidgen more than in an ounce of
whole milk.
© 1999-2001 HCFR PUBLISHING. INDIVIDUAL ARTICLES
REMAIN PROPERTY OF THE AUTHOR (S). NOT TO BE DUPLICATED FOR FINANCIAL
OR PERSONAL GAIN. CONTACT US ABOUT REPRODUCTION RIGHTS. CLAIMS MADE
BY ADVERTISERS DO NOT IMPLY ENDORSEMENT BY THE PUBLISHER.
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